Fri 16:40-17:20

Drupal CMS began from an ambition to place the power of Drupal in the hands of non-technical audiences, in other words to engineer features powerful enough for developers yet accessible enough for marketers. Drupal CMS 2.0 tackled this head-on, with innovative technical solutions to real user problems without compromise. 

This session takes you behind the scenes of Drupal CMS's most ambitious features giving insight into the research that’s driven and guided technical development so far, and highlighting the milestones still to be achieved on the roadmap to making Drupal CMS the number one choice for marketers and non-technical site builders. I’ll break down techniques used to learn what marketers want (spoiler – it’s not always what they say they want), explain how we gathered evidence to guide the direction of new features and talk through ways to use UX insight as a catalyst for working innovatively. 

Local Authorities do more than shift units, business processes involve complex workflows, forms, as well as price books, and taking payments. This is a practical case study of work done for, and by, Walsall Council (UK) using LocalGov Drupal and contrib modules.